Impact Of GST On Digital Marketing Companies

The impact of GST on Digital marketing companies – Are you aware of the impact of GST on the digital marketing companies? If not, then here we will help you brush up your knowledge. GST has managed to grab the most attention in the recent times and the reasons are pretty obvious. It is both beneficial and damaging for different sectors in our nation. Here we will have our main focus on the Digital marketing industries.

If you are a regular listener of the news then you might be aware of this major change our govt. is planning to bring. This bill was meant to be passed in the earlier months but couldn’t due to some reasons. Now, it will most probably be in practice from first of the July.

What does GST mean?

GST stands for Goods, services, and tax. It is an indirect tax that will be replaced by the different state and center taxes. This will form into a single and uniform tax. There are many sectors that have to go through more than 2-3 taxes but after the implementation of GST, there will be only one tax. The main purpose of GST is to rationalize the current indirect tax regime which will provide a stable economic environment favorable for growth and development.

What are various benefits of Goods, services, and tax?

Anyone would not even invest their time in thinking about something that is not beneficial. GST causes plenty of benefits and damages to various industries in the nation. The benefits and disadvantages of GST will depend upon the type of product you are manufacturing and its cost. Below listed are some of the benefits of Goods, services, and tax.

  • It will replace all the indirect taxes to form a single tax.
  • One market with equal GST rates across the country.
  • It will boost the GDP as there will be no tax on the taxes.
  • GST will enlarge the overall kitty of the taxes.
  • The various taxes like Central Excise, Vat, service tax etc. will form into one i.e GST.

What would be the impact of GST on the online business and digital marketing company?

The impact depends upon the products and the manufacturing costs as it is mentioned before. Online business and digital marketing will have a huge impact after this biggest change in the tax system. If you are not aware of these changes then here we will discuss some of the changes that will come after the implementation of GST.

  1. After the implementation of GST, there will be an ease of starting up the things.
  2. Higher exemptions to the new business in the industry.
  3. Simple taxation is one of the biggest advantage and impacts on the digital marketing industry.
  4. There will a reduction in the logistics cost.

Final Words

There are pros and cons to every change and basically everything. No change is easily accepted by everyone and GST is also one of those changes. This will definitely improve the tax system and structure of our country. Online business and digital marketing companies will have a positive impact after the implementation of GST.

10 Reasons Why Mobile Apps are Better Than Mobile Websites

TechMainstay Software Pvt. Ltd. is the Mobile Application and Software Development Company in Pune,India http://www.techmainstay.com  need billing software with GST functionality call us on 9075172224 or mail techmainstay@gmail.com

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Top 5 Best Programming Languages for AI Development

Are you an AI (artificial intelligence) aspirant who’s confused on which programming language to pick for your next project? If so, you’ve come to the right place, as here we are going to look at the best 5 programming languages for AI development.

Artificial Intelligence is a huge field. With so much to cover, it is really hard to refer one single programming language. Clearly, there are many programming languages that can be used, but not every programming language offers you the best value of your time and effort. And there’s no authoritative answer as to which programming language you should use for AI project.

Python

Python is one of the most widely used programming languages in the AI field of Artificial Intelligence thanks to its simplicity. It can seamlessly be used with the data structures and other frequently used AI algorithms.

The choice of Python for AI projects also stems from the fact that there are plenty of useful libraries that can be used in AI. For example, Numpy offers scientific computation capability, Scypy for advanced computing and Pybrain for machine learning in Python.

You will also have no problems learning Python for AI as there are tons of resources available online.

Read: 10 Reasons Why Mobile Apps are Better Than Mobile Websites

Java

Java is also a great choice. It is an object-oriented programming language that focuses on providing all the high-level features needed to work on AI projects, it’s portable, and it offers in-built garbage collection. The Java community is also a plus point as there will be someone to help you with your queries and problems.

Java is also a good choice as it offers an easy way to code algorithms, and AI is full of algorithms, be they search algorithms, natural language processing algorithms or neural networks. Not to mention that Java also allows for scalability, which is a must-have feature for AI projects.

Lisp

Lisp fares well in the AI field because of its excellent prototyping capabilities and its support for symbolic expressions. It’s a powerful programming language and is used in major AI projects, such as Macsyma, DART, and CYC.

The Lisp language is mostly used in the Machine Learning/ ILP sub-field because of its usability and symbolic structure. Peter Norvig, the famous computer scientist who works extensively in the AI field, and also the writer of the famous AI book, “Artificial Intelligence: A modern approach,” explains why Lisp is one of the top programming languages for AI development in a Quora answer.

Prolog

Prolog stands alongside Lisp when it comes to usefulness and usability. According to the literature, Prolog Programming for Artificial Intelligence, Prolog is one of those programming languagesfor some basic mechanisms, which can be extremely useful for AI programming. For example, it offers pattern matching, automatic backtracking, and tree-based data structuring mechanisms. Combining these mechanisms provides a flexible framework to work with.

Prolog is extensively used in expert systems for AI and is also useful for working on medical projects.

C++

C++ is the fastest programming language in the world. Its ability to talk at the hardware level enables developers to improve their program execution time. C++ is extremely useful for AI projects, which are time-sensitive. Search engines, for example, can utilize C++ extensively.

In AI, C++ can be used for statistical AI techniques like those found in neural networks. Algorithms can also be written extensively in the C++ for speed execution, and AI in games is mostly coded in C++ for faster execution and response time.

Final thoughts

Choosing a programming language for your AI project depends heavily on the sub-field. So before you pick up a programming language, ensure that it can be utilized extensively and not partially. Above all these programming languages, Python is slowly making its way to the top as it is viable to use for most of the AI subfields. Lisp and Prolog have always been there and are still being used extensively by certain groups as they are more productive with them. Java and C++ are also still very useful because of the benefits they offer.

10 Reasons Why Mobile Apps are Better Than Mobile Websites

TechMainstay Software Pvt. Ltd. is the Mobile Application Development Company in Pune,India http://www.techmainstay.com

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How to Build Your Mental Strength

How to Build Mental Strength      1. Establish goals.

The human brain is naturally predisposed to reach for and achieve goals. And not just one big goal, such as I want to lose 50 pounds. Also set more manageable short-term goals such as I want to work for 30 minutes without checking my phone or I want to reply to all of my emails by noon today.

With each goal you achieve, you’ll gain more confidence in your ability to succeed. You’ll also learn to recognize when your goals are unrealistically ambitious and when they’re not challenging enough.

How to Build Mental Strength    2. Set yourself up for success.

Becoming mentally strong doesn’t mean you have to subject yourself to temptations every day. Make your life a little easier by modifying the environment.

If you want to work out in the morning, leave your shoes next to the bed at night and sleep in your gym clothes. If you want to eat healthier, remove the junk food from your pantry. When you set yourself up for success, you won’t exhaust your mental energy trying to resist the urge to sleep in or to dig into a bag of potato chips.

How to Build Mental Strength  3. Tolerate discomfort for a greater purpose.

Discomfort can lead people to look for unhealthy shortcuts. Rather than deal with a problem, they reach for something that provides immediate emotional relief—drinking a glass of wine or binge-watching their favorite show, for example. But those short-term solutions can often create bigger long-term problems.

Practice tolerating discomfort by reminding yourself of the bigger picture. Push yourself to work on your budget even though it causes you to feel anxious; run on the treadmill when you feel tired—don’t escape the discomfort. The more you tolerate discomfort, the more confidence you’ll have in your ability to do difficult things.

How to Build Mental Strength   4. Reframe your negative thoughts.

Strive to develop a realistic yet optimistic inner monologue. Reframe catastrophic thoughts, such as This will never work with If I work hard, I’ll improve my chances of success.

You can’t eliminate all of your negative thoughts. Everyone has rough patches and bad days. But by replacing those overly pessimistic thoughts with more realistic expectations, you can stay on course and equip yourself to manage the bad days.

How to Build Mental Strength   5. Balance your emotions with logic.

You make the best decisions when your emotions and logic are in sync. If all your decisions were emotional, you wouldn’t save for retirement because you’d be too busy spending your money on what makes you happy right now. But if all of your decisions were logical, you’d live a boring life devoid of pleasure, leisure and love.

Whether you’re buying a house or thinking of a career shift, consider the balance between your emotions and logic. If you’re overly excited or especially anxious, write down a list of the pros and cons of moving forward with the decision. Reviewing that list will boost the logical part of your brain and help balance out your emotions.

How to Build Mental Strength     6. Strive to fulfill your purpose.

It’s hard to stay the course unless you know your overall purpose. Why do you want to earn more money or hone your craft?

Write out a clear and concise mission statement about what you want to accomplish in life. When you’re struggling to take the next step, remind yourself why it’s important to keep going. Focus on your daily objectives, but make sure those steps you’re taking will get you to a larger goal in the long run.

How to Build Mental Strength   7. Look for explanations, not excuses.

When you don’t perform as well as expected, examine the reasons why. Look for an explanation to help you do better next time, but don’t make excuses for your behavior.

Take full responsibility for any shortcomings. Don’t blame others or the circumstances for your missteps. Acknowledge and face your mistakes so you can learn from them and avoid repeating them in the future.

How to Build Mental Strength    8. Do one hard thing every day.

You won’t improve by accident. Purposely challenge yourself. Of course, what’s challenging to you might not be to someone else, so you need to analyze where your comfortable boundaries are.

Then pick something slightly outside those boundaries and take one small step every day. That could mean speaking up for yourself when it’s uncomfortable or enrolling in a class you don’t feel qualified for. Push yourself to become a little better today than you were yesterday.

How to Build Mental Strength     9. Use the 10-minute rule.

Mental strength won’t magically make you feel motivated all of the time. But it can help you be productive, even when you don’t feel like it.

When you’re tempted to put off something, use the 10-minute rule. When you eye the couch at the time you planned to go for a run, tell yourself to get moving for just 10 minutes. If your mind is still fighting your body after 10 minutes, give yourself permission to quit.

Getting started is often the hardest part. Once you take the first step, you’ll realize it’s not nearly as bad as you predicted, and your other skills can help keep you going.

How to Build Mental Strength   10. Prove yourself wrong.

The next time you think you can’t do something, prove yourself wrong. Commit to doing one more pushup at the gym or closing one more sale this month.

Your mind will want to quit long before your body needs to give up. Prove to yourself that you’re more capable than you give yourself credit for, and over time, your brain will stop underestimating your potential.

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Becoming a Millionaire Requires Changing Your Mindset and Implement some Changes.

Once you have a millionaire mind, you can’t lose it, no matter what financial or business mistakes you make along the way. To get yourself there, you’re going to need some structure.

1. Evaluate your current financial status.

You can’t grow if you don’t know where you currently stand, so it’s time for you to put everything on paper. By physically seeing where you stand, you can make the appropriate changes to achieve your financial goals. You need to be clear about the amount your earn versus the amount you spend and create a financial plan that will help guide your next steps.

If creating this plan has made you realize you aren’t satisfied with both your income and your spending habits, don’t get discouraged. This is a step towards making positive changes. When creating your future plan, you need to:

  • Know your full income
  • Establish how much you spend
  • Be clear about where you could save
  • Use an online invoicing tool like sighted.com to track your finances.
  • Write down your financial and lifestyle goals

 

2. Work on increasing your current income.

Once you’ve created your plan and listed your financial and lifestyle goals, it’s time to work out how you are going to achieve them. Realistically, you aren’t going to become a millionaire by cutting back on your daily coffee; you need to work out how you are going to grow your current income.

Firstly, look at opportunities with your current employer. Maybe there is a promotion up for grabs or a new position within your company that would suit you better while offering you a higher income. Secondly, consider a side hustle that will allow you to regularly generate more money. Lots people use my tool Chattypeople to make chatbots on the side.

3. Think about new revenue streams.

Millionaires rarely have only one form of revenue. In fact, many of them have more than two. Start small and find a side job that can generate more money for you on a monthly basis. Some options could be:

  • Offering your expertise as a freelance consultant
  • Mentoring or teaching
  • Doing guest lectures or blog posts
  • Working a second job part-time
  • Renting the spare room in your home
  • Opening an online store

 

4. Get saving.

Once you’ve got your income on track, you need to create a strategy whereby your income is split between your:

  • Living costs (bills, rent, mortgage, grocery shopping etc.)
  • Personal expenses (cinema, dinners out, holidays, etc.)
  • Savings

Your savings will be split into two accounts, these are your:

  • Retirement savings plan (401(k), Roth, IRA)
  • Emergency savings plan (personal savings account, money market)

The best way to organize your finances is to automate them. Once you have established how much you are going to be saving, create direct debits from your current account to these two savings accounts.

Schedule your direct debits to leave your current account on the day you get paid to avoid any temptation of spending. Depending on how much you earn, you want to aim to put 5 percent towards your emergency fund and 10 percent towards your retirement fund.

5. Start learning new skills.

Learning is about more than enabling you to do your current job properly; it’s a way for you to become an expert in your chosen field. Additionally, it’s a way for you to discuss topics with other professionals more broadly. Further, it will allow you to become a well-rounded intellectual.

You don’t have to reapply to go to college to learn new skills. You could simply:

  • Read more
  • Listen to podcasts
  • Attend events and conferences
  • Do an online course

 

6. Seek opportunities.

Opportunities aren’t just going to land on your lap as you sit at your desk during your usual nine to five routine. You have to go out there and get them. You also have to make your name heard so that others think of you as the perfect person when jobs pop up.

If you’ve got a business idea you’ve been sitting on for a long time because you have to keep your day job to pay the bills, invest your spare time developing it until it starts generating a side income for you. Once it’s up and running, it could even become your million-dollar baby.

7. Become more frugal.

Rich people don’t get their fortune from giving it away and buying fancy cars, at least not in their beginnings. If you want to become a millionaire, you need to start living a more frugal lifestyle. You need to cut down on your spending by avoiding branded products and lavish shopping days. You can also:

  • Start using coupons
  • Look out for freebies
  • Buy your supermarket’s own brand products
  • Start using public transport instead of your car or a taxi service
  • Cut down on restaurants and cook for your loved ones instead

 

8. Avoid debt.

The best way to become a millionaire is to avoid debt at all costs. A mortgage is an investment into yourself and potentially your family. A credit card bill, on the other hand, is an expenditure you have made without considering whether or not you could pay it back in the first place.

Start by treating your credit card as a way out of an emergency rather than a luxury. To get into the right habits, avoid taking it shopping with you and take it off any online shopping accounts you may have. This method will also make you think twice about buying things you simply don’t need.

9. Embrace nothingness.

Being bored is fine. In fact, being bored actually means that you have spare time on your hands, which is a good thing. Aside from stopping you from filling every void with an activity that costs you money, it’s also a great way to focus your efforts on more productive matters.

When you are bored with nothing to do, you could:

  • Start meditating to enhance your concentration and clear your mind
  • Read a book
  • Exercise
  • Cook a nice meal at home

 

10. Network

The phrase “it’s not what you know, but who you know” couldn’t be truer. You’ll often find that successful people associate with equally as successful peers, whether or not they are in the same field. As a result, it is key that you start networking with people that have the way with which to catapult you to success.

Unfortunately, even if you are the best brain surgeon in the world, nobody will know it unless you tell them, so find out where your industry icons will be, and go and meet them. There are a number of ways you can meet successful people, some of which include:

  • Sending a simple email
  • Using social media to contact them
  • Meeting them at events and conferences
  • Subscribing to their newsletter
  • Attending their webinars
  • Read great finance blogs like Jeff Rose, CFP, Good Financial Cents.

 

Finally…

You can’t become a millionaire by sitting in the same chair every day until retirement. You need to change your mindset and implement some, if not all, the tips outlined above. Start your day with a new sense of drive, discipline, and make the necessary sacrifices to reach the milestones that will propel you towards your goals.

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5 Lessons Every Entrepreneur Can Apply to Build a Better Business

Every entrepreneurial journey is unique but certain truths apply to each one.

Every entrepreneur, business idea, and failure are different. Because of that, there is no one-size-fits-all guide on how to make their business stronger and better or how to deal with failure. It takes a lot of trial and error that you personally have to experience.

However, that doesn’t mean that you have to go through this on your own because every entrepreneur has been in your shoes at some point. And, here are five important lessons that they’ve learned that have helped improve their business.

1. Think more like a teenager.

If there aren’t any teenagers in your house, think about your younger siblings or cousins. As William Vanderbloemen, founder and CEO of Vanderbloemen Search Group, explains they’re demanding and respond to situations quickly because they’ve grown up in the on-demand world.

He also says that they search online for facts or answers to questions. Entrepreneurs, says Vanderbloemen, “will take note of this and build their businesses with models that lean into instant learning and fast solutions.”

And, teenagers are also social. In fact, they are “the most hyper-connected generation ever.” Just like teenagers, people want to know what your company has been up to and wants to interact with you. Whether if it’s attending networking events or being active on social media.

Overall, learning from teenagers can help you learn to become more adaptable to change, as well understanding the needs and demands that the next generation of consumers is going to be.

READ: Why you should work for a  Startup Company

2. You learn as you go.

Yes. While there are now legit entrepreneur classes being offered at colleges and universities, and an endless amount of online resources, nothing can compare you for the entrepreneurial journey like on-the-job training. And, that means making mistakes like hiring the wrong people because you’re impatient, trying to make everything a priority, attempting to do everything on your own, and being terrified of failure.

The sooner you admit your mistakes, own up-to-them, and use them as a learning experience, the stronger of an entrepreneur you’ll become.

When John Rampton founded Due, he thought it was just going to be merely an invoicing and time tracking platform for freelancers. However, he quickly learned, just like teenagers, that the payments industry was rapidly evolving into one that he was focusing on digital wallets and cryptocurrencies. He tried to catch-up as much as he could, but he couldn’t possibly learn about all of these payment trends and run the day-to-day functions of a business. John had to rely on hiring the right team that he could trust because they had the knowledge to start building content and educate me on the changes in the payment industry.

Read:Must Read Books for Explosive Success

3. Customer-centric begins with being employee-centric.

We live in a customer-centric world. In fact, we focus on our customers so much that we neglect the fact that it’s our employees who need to come first. After all, how can we make our customers happy if our employees aren’t?

And, the best way to keep your customers satisfied, is to turn your company’s culture around by;

  • Listening to disenfranchised employees so that you can address their questions or concerns. If they are continuing to cause trouble, you may have to replace them with someone who is a better fit.
  • Encourage employees to offer feedback, but make sure that they share solutions as well.
  • Don’t punish employees for giving criticisms.
  • Have one-on-one meetings so that you can discuss any problems, concerns, and address their feedback.
  • If you make a mistake, own up to it.

4. The more transparent you are, the better off you’ll be.

How can you expect to turnaround a dire situation if you aren’t honest not only with yourself, but also your team and stakeholders. Denying how bad a situation is only digs yourself deeper and deeper into a hole. And, the last thing that you want is to have employees show-up to work one day and the office is locked up for good.

Besides, being transparent with your team and stakeholder could lead to a brainstorming session where someone comes up with a solution that’s going to save day.

In other words, get over your ego trip and admit you’re trouble and you need help.

READ: Why you should work for a  Startup Company

5. Don’t take yourself too seriously.

We all make mistakes. We all stumble and fall. We even make fools of ourselves from time-to-time. Instead of getting frustrated about it and freaking out, which can distract you fro the really important things like building a great product, you have to learn how to smile and not take yourself so seriously so that you can move on. It’s good for your mental, emotional, and physical health.

As the great Richard Branson has said, “Humor, I think is a very important part of building a business, not taking yourself too seriously and being willing to have a sense of humor.”

10 Reasons Why Mobile Apps are Better Than Mobile Websites

TechMainstay Software Pvt. Ltd. is the Mobile ,Website and Digital Marketing  Company in Pune,India http://www.techmainstay.com

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10 Things Exceptionally Successful People Do on the Weekends

It is one thing to be successful and it is another thing to be exceptionally successful. But to attain a high level of success, you have to be willing to put in the work. Because the theme of the modern-day careerist is this: How do you get more done in less time?

So while a lot of people see the weekend as a time to hang out and relax, exceptionally successful people have a different idea of how Saturdays and Sundays should be spent. Here is how they spend their weekends to set the tone for a week of crazy productive work.

1. They wake up early.

Apple CEO Tim Cook is said to wake up at 3:45 a.m. every morning. Including on weekends. It’s wrong to assume because it’s the weekend, you need to stay in bed until midday. Successful people still get up early because they know time is precious and shouldn’t be wasted, no matter what day it is.

2. They read.

You cannot negate the power of reading. Eimantas Balciunas, CEO of Travel Ticker, says, “Reading and staying abreast on what happens in the travel industry puts me in a position to discover those things the competition apparently may have ignored!” By reading and expanding your knowledge, even and especially on weekends, you are better informed to approach your tasks for the week.

Read: More Explosive Success Books

3. They spend time to reflect.

As Socrates said, “An unexamined life is not worth living.” And successful people follow that philosophy, using the weekends to look back at what worked and what didn’t. By reflecting on your week, you can focus on the improvements you need to make on Monday.

4. They make time to pursue their interests.

Successful people know that chasing success shouldn’t mean they have to forget their favorite hobbies. The weekend offers you the opportunity to be creative, whatever it is you like to do most in your spare time.

5. They give something back.

Alexey Chuklin, founder and CEO of Write!, says, “I can use the weekend to give back by showing I am a part of a community.”

6. They disconnect.

Successful people know they have to carve out downtime where they put away phones and don’t check emails. The weekend is the most ideal time to seek a break, even if it’s a small one.

7. They connect with their family.

Weekdays might not offer busy successful people enough time to spend with their family and friends. So the weekend can be the opportune time to catch up.

8. They stay in shape.

Exercising can be refreshing. Not only does it strengthen your mind, it gives you the opportunity to clear your head and embrace fresh ideas for the new week.

9. They build momentum.

Successful people don’t settle for average. They are always focused on excellence by keeping up the momentum. The weekend is a good time to put things in perspective and gain clarity, to refocus on your most important goals.

10. They plan for the upcoming week.

Twitter’s Jack Dorsey has an insane work ethic—he works 16 hours Monday through Friday. But he makes sure his schedule allows him to take off Saturdays, and he uses his Sundays to plan for the upcoming week.

How do you spend your weekends?

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How Software helps you grow your Business

How Software helps you grow your Business.

Business owners are only concerned with the success of their business. In order to run their business operations efficiently in the earlier days, when there were no computers, businessmen used to work untiringly to have better control on all the areas of the business. But with the development of computer science, businessmen nowadays can manage their business efficiently than ever and that too with 50% effort than what they used to give in earlier days. Today software applications have impacted the business world tremendously and this impact has been absolutely positive. Create your custom software Application. Various software applications have really helped the business units to grow substantially through the improvement of their operational efficiency.

How businessmen get benefits

The software applications designed for business houses offer all-round benefits. These applications are suitable to be used to manage all the departments that might exist in a company. The business software applications can be implemented by business houses of all sizes and scales. In the below mentioned points, some of the most important benefits will be discussed which will help business units to grow substantially.

    • Business software helps people to manage their customer relationships efficiently. This offers business owners to develop and manage their own customer database more accurately and discreetly. In most of the software of modern days, people also get the facilities of internet marketing as well. Besides, by using software, business owners are nowadays able to up-sell and cross-sell as well.
    • With the help of these software applications, business owners will be able to provide their clients better quotes and accurate invoices. These applications come with integrated facilities of invoicing along with them. By using this, people will also be able to track their sales orders at a later point of time to get the information about the products sold, rates offered, payment due, payment received etc.
    • These applications help people to follow up with their prospective clients who requested for quotes at some of point of time previously.
    • Software applications for business units now enable business owners to integrate their payroll system.Create your custom software Application.
    • Today with the help of software applications, maintenance of accounting records have also become extremely simple. These applications help people to reduce or even eliminate the chances of accounting errors. Create your custom software Application.
    • The software applications are also helpful to track employee attendance, in and out timing, leave balances etc. This helps business owners to track the amount of human capital invested by them during a period.
    • Software applications are also helpful for the businessmen to enhance the security system within the workplace. This provides people a centralized control system for assigning and tracking the designated areas and monitoring the employee movements accordingly.Create your custom software Application.
    • These applications can also be used by the business houses to maintain the employee records, vendor records etc. Human resources departments nowadays use software applications for employee management and recruitment.
  • Companies or business units can even use software applications for creating new projects. By using software, business owners are able to track the project completion stages conveniently. The software also helps business owners and managers to control project’s inventories, resource costs etc.Create your custom software Application. 

     

     

    10 Reasons Why Mobile Apps are Better Than Mobile Websites

    TechMainstay Software Pvt. Ltd. is the Mobile ,Website and Digital Marketing  Company in Pune,India http://www.techmainstay.com

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Why you Should work for a Startup Company?

Working at a big corporate office might have its own set of benefits, but that shouldn’t stop you from considering to work for a Startup company. Sure, the corporate job might give you a better pay (initially) and other benefits, but it also comes with the standard 9 to 5 job routine, among other things.

Common complaints you will hear from people working for a big company is that there’s not much room to grow, and processes are slow as they need to go through multiple checks by various people in the hierarchy.

During my own time spent at a corporate office, I would have to put on those shiny formals and show up at 9AM only to head straight to the canteen for some coffee. Also, big corporate offices often get uncomfortably quiet, don’t you think?

Do these complaints bother you too?

Then that’s just another reason why you should give your career a new shot in the arm by working for a startup company. And for those people who need a little more convincing, we have compiled a neat list of reasons to work for a Startup company at least once in their lifetime.

1. Better Recognition For Your Work

While working for a corporate, there’s every chance that an important task you completed goes unnoticed by pretty much everyone. That applies even more to people working entry-level jobs.

If you’re working for a startup, chances are someone will instantly shoot a message on Slack or Email to the entire team congratulating you on completing a task or achieving a goal.

While it doesn’t seem like much, that positive motivation works wonders on an individual level. You’ll feel more motivated, that’s for sure. The recognition that you receive for completing your job, or for going that extra length to close a client, will be noticed by everyone, and you’ll be in high spirits to complete your next task even better.

2. More Freedom = Greater Responsibility

While working for a Startup company, you’ll be given a good amount of freedom in your work. There won’t be anyone guiding you on how to achieve your goal or task set to you. While initially you might be a little confused as to how to get things done, this freedom will allow you to learn faster, exercise your creativity, and get out of your comfort zone.

Of course, the added freedom also comes with a strong sense of responsibility. Since you’ll be the owner of your task or campaign, you’ll be given that extra freedom to execute it in your way. That also puts all the responsibility for that task or campaign on your shoulders. But at the end of the day, you’ll feel this strong sense of ownership for having contributed to the growth of the Startup company by doing your job well.

3. Stronger Bonding With Coworkers

How often do you stay back late in your office to order pizzas and watch a football match with your colleagues? Chances are, you’ll be doing a lot of those with your coworkers at a Startup. Most Startup companies start small, and it is way easier to form bonds and connect on a more personal people when the team size is small.

READ MORE -> Different ways to effectively market your small business and products 

Such an environment cultivates team spirit, strong bonding between coworkers and even the founders of the company, and a more unified vision towards achieving the goals of that Startup as they better align with your own workplace goals.

4. Scarcity Leads To Innovation

What happens when someone asks you to market a product and tells you that the budget is $0? Boom! Your first reaction would be “this can’t be done.” A few hours later, you’ll have found half a dozen ways to market the product with a $0 or minimal budget.

The point is, because (most) Startups have fewer resources to throw around, you quickly learn to get innovative, get more done with less. This is something – working under tight constraints – you wouldn’t probably learn while working for a big company with a huge marketing budget.

5. Startup Companies Pay More, In The Long Run

Startups without large amounts of funding don’t have enough money to give you a generous salary today, but that shouldn’t be your deciding factor against joining a Startup. Instead, many Startups offer equity or ESOPs to early high-value employees. These options rapidly increase in value as the Startup grows and receives more funding.

READ MORE – > 10 Reasons why mobile apps are better than mobile websites 

Even without equity or ESOP offerings, I’m not blindly asking you to go join a Startup company and earn less money in the process. Rather, weigh the opportunity that you’re getting at a Startup v/s the pay cut that you’ll have to take. While there’s a Risk in doing that, do the Rewards from say 2 years in the future outweigh the risks?

Chances are, you start with a salary that’s below average but end up making four times as much as your peers in the next two years. This could be because the Startup grew quickly, you performed exceptionally well, a huge new round of funding got closed, etc. Think long-term!

6. Exposure To A Wide Spectrum Of Job Roles

Employees of a Startup company are seldom limited to the job role they were hired for. In a small, fast-growing Startup, chances are you’ll be writing press releases for one week, handling their Social Media for another, and even giving your opinions to the Product & Design team during this time.

The point is that unlike a corporate job, where you sit in your cubicle and do the same job day in and day out, working for a Startup company will allow you to explore multiple job roles across domains. You might have joined the sales team, only to find your true calling in marketing.

7. Working With The Best. Learning From The Best.

Entrepreneurs are those who seek to solve a problem by taking an innovative approach to it. Bringing yourself closer to people with such a mindset, working closely with such people opens up an interesting opportunity for you to learn from the founders of a company.

Not only that, you will yourself begin to approach problems differently, be it in any domain – work, life, etc.. And who knows, the entrepreneurial bug might just bite you, and a year later you might launch your very own Startup.

 

Want to join as intern in TechMainstay, mail us your resume at techmainstay@gmail.com

 

10 Reasons Why Mobile Apps are Better Than Mobile Websites

TechMainstay Software Pvt. Ltd. is the Mobile ,Website and Digital Marketing  Company in Pune,India http://www.techmainstay.com

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Different Ways to Effectively Market Your Small Business and Products.

Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small businesses owners usually don’t have the time create and implement a marketing campaign that drives brand engagement, generates leads, and boosts sales. Because we live in a digital age, we’re going to focus on the top online marketing strategies that you can use to promote and effectively market your small business.

Article by TechMainstay Software Pvt.Ltd.       

 

1. Start an Email Marketing List

Starting an email marketing list may sound difficult, but it’s really not. Think about all of the emails you receive from companies and brands, and then think about how they acquired that information from you—it was likely through an online promotion or a form on their website where they incentivized you to sign up. Hey, you’ve got to give a little to get a little.

2. Use that Email Marketing List

Email marketing is one of the quickest and most effective ways to drive business. Think about it for a second; you’re delivering targeted messages straight to your customers’ inboxes, and you’re reaching them on their mobile device if they’re on the go. More importantly, it’s a completely free strategy that can deliver big results if your emails are engaging and your call to action is strong.Get Quote for Email Marketing.

3. Focus On User Experience

It doesn’t matter if you’re an eCommerce company selling trendy socks or a SaaS company trying to collect data and then cold call—if your website isn’t easy to navigate you’ve already lost the business. Think about the user. Does your website make it easy to find a product or service and then purchase it or inquire about it? The user always comes first, and you need to put yourself in their shoes and make sure that your site is easy to maneuver.

4. Make Yourself Look the Part

While we’re on the subject of your website, it doesn’t look like it was built in the ’90s, does it? User experience is the priority, but design is a close second. Your website should feature full frame imagery and a progressive, clean look that makes your company look like the leader in your industry, even if you’re a startup.

5. Use Social to Communicate

A lot of people get caught up using social media to shove their products and services in front of their fan base, and that can be a definite turnoff. Sure, social is an effective way to drive sales, but you should focus on using your social networks to engage with your followers and communicate with them. Ask them questions, and then use that feedback to put out a better product and improve your process.Don’t have enough time to Manage social media account hire person from us.

6. Don’t Let SEO Fall by the Wayside

There’s a lot to think about when you’re developing your marketing plan, but one thing you can’t afford to let slip is your search engine optimization (SEO). As Google continues to make its algorithm changes, it’s a necessity that you adhere to those changes and optimize your website accordingly so that you can obtain—and ultimately maintain—your high organic rankings. Do SEO of your Website.

7. Write Great Content

A big part of Google’s ranking algorithm for SEO is content. The search engine giant wants to see that your website is consistently publishing informational and educational content that’s meaningful. With everyone now putting more effort into content, you need to make sure that yours engages the reader and provides them with some sort of value. Don’t write good content—it has to be great.

8. Make Your Followers Feel Special

There’s nothing worse than being a consumer and feeling like you don’t matter to a brand, especially if you consider yourself loyal to that brand. If you want to keep your followers happy and engaged, reward them with sweepstakes, promotions, and giveaways to show them you care and that you’re not all about the sale (even if you are).

9. Use Paid Search

Paid search, also known as PPC, can be a daunting strategy for a lot of small business owners because there’s a lot to learn and understand. From CPCs and CTRs to conversion rates and quality score, PPC can be confusing, but if you work with a specialist or hire an agency, it can work wonders for your business. SEO can take months—even years—to get to the top of Google, but with paid search, you can be on top of Page 1 within a couple of hours.Get Quote for Paid Search.

10. Have an Editorial Calendar

We talked about the importance of putting out great content, but knowing when that content is going to be published is just as important. Having an editorial calendar will keep your content initiatives in order and will assure that you’re serving as the hub of information for your small business.

11. Deploy Remarketing

Remarketing, also called retargeting, is a form of paid search that helps you stay in front of potential customers and stay top of mind. In short, how it works is that you cookie your website visitors’ browsers (using a snippet of code pulled from your PPC platform), which then allows you to follow them around the Internet with targeted advertisements as they visit other sites on the Web. Sound creepy? Maybe a little, but you’ll probably change your mind once you see the data behind it.

12. Audit Your Competition

Look at your most successful competitor and really take a look at what they’re doing on all cylinders: website, organic search, paid search, social media, email, etc. Use tools like SpyFu to analyze the competition, collect as much data as you can, and then use all of that information to mirror what they’re doing, but do it better.

13. Use Video

Did you know that YouTube is the second-largest search network in the world? If you didn’t, now you do, and you should now realize how important video is to your business. Video can help you educate users better than you ever could through your blog content, and video is also another signal that Google factors into its ranking algorithm for SEO. Use video for new product launches and walkthroughs, and host that video on your website and push it across your social channels.

14. List Your Business on Local Directories

Online local business directories like Google Plus Local and Bing/Yahoo Local will help people close to your business find you faster. Make sure you optimize those listings with a business description, accurate hours, and of course your address. Link the directory to your website and you’ll get the added benefit of referral traffic.

15. Pay to Play on Social Media

Your organic posts on social networks such as Facebook don’t show as far out to your fans and followers as they once did, which is why you need to put some dollars behind your social media efforts. It’s not to say you need to pay for every post, but if you have an important announcement or an event coming up, throw some money behind it and choose your customized targeting to hit your desired demographic. Platforms like Facebook and Twitter have amazing targeting options and analytics so that you can measure the effectiveness of your campaign.

16. Use Google Analytics

If you don’t have Google Analytics on your website, stop what you’re doing, go to www.google.com/analytics, and get the tracking code on your website ASAP. Google Analytics is a digital marketer’s dream, showing you a plethora of data, including where your website users are coming from, how long they’re staying on the website, which pages they’re visiting the most, and most importantly, if they’re purchasing your products or services. You, or someone from your company, should be looking at this data a few times per week, at the minimum.

17. Make Sure Your Website is Mobile Optimized

We’ve all heard how important mobile is, and if your website isn’t optimized for mobile devices, you’re missing the boat on a ton of traffic, and probably leaving a lot of business on the table. It used to be that having a mobile site was a luxury, but now it’s essentially a requirement, especially when you consider the fact that Google has publicly stated that not having a mobile optimized website will affect your SEO . Create mobile optimized website

18. Offer Discounts

Everyone loves knowing that they’re getting some sort of discount—even if it’s five percent. Make sure that you let it be known that you’re offering a discount by promoting it on your website, through social media, and via your email blasts. Again, you may have to give a little away to get something in return, but your margins should still be there.

19. Focus on Reviews

Reviews play a huge role in digital marketing. People love to read reviews and get other people’s opinions, so you should develop a strategy to solicit reviews from your past customers. Maybe it’s a personal email from the founder of the business or an incentive for leaving a positive review on platforms like Facebook, Google+, and Yelp, but either way, positive reviews need to find their way into your marketing strategy.

20. Listen to Your Customers

Sounds easy, right? Well, yes, but you’ve got to remember to do it. Your customers give you a different perspective, and they often have great feedback for small business owners on what they can do to improve. Make sure you’re monitoring the comments on your social media profiles and have a section of your website where visitors can email you comments/feedback. You’re never going to get it 100% right off the bat, so let your customers lend a hand.

Conclusion:

Without some type of marketing strategy in place, you can have a great business, but people aren’t going to know about it. These are the current digital marketing strategies that small business are utilizing to increase brand awareness and boost their customer base.

10 Reasons Why Mobile Apps are Better Than Mobile Websites

TechMainstay Software Pvt. Ltd. is the Mobile ,Website and Digital Marketing  Company in Pune,India http://www.techmainstay.com

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How Restaurants Failure Can Be Avoided by using TMSpicy App

Even before the recession started, restaurants have come and gone, all over the country. According to a study about failed restaurants by Ohio State University, 60 percent close or change ownership in the first year of business, 80 percent fail within five years. The big question is why? Why do so many restaurants fail so quickly? Few other businesses tout such disheartening statistics. Most restaurants don’t fail because of just one problem.It usually a combination of problems that finally reach a head and the business can’t be saved. Here are ten common reasons that many restaurants fail within their first three years.

A Bad Location

Location. Location. Location. A bad location is one of the biggest (if not the biggest) reason a restaurant fails. Poor visibility, no parking, no foot traffic, or maybe being cursed are just a few of the problems associated with a bad restaurant location.

Solution: Start out with the end in mind. Complete your market research before you begin searching for a space. Map out your ideal customer and your competitors, so you know where your customers are and how other restaurants have fared before you. And if you’re unfamiliar with the area, working with a real estate professional can be invaluable.

 

Hiring Poor Management

You hire someone who you think will be a great general manager, or kitchen manager, or bar manager, since they have experience and excellent references.

Then a few months down the road not only don’t they manage the restaurant, they alienate staff, drink away the profits and/or steal money. Hiring a manager is fine — in some cases it is a necessity — but don’t ever trust anyone completely with your money or your business reputation. Remember that no one is going to care about your business the way you do.

* Disengaged staffed – not smiling, no energy, or visible lack of Friendship with coworkers.

            

Solution: The upside of having people problems is that you can initiate significant change, just by acknowledging the issues. Oftentimes, it’s not that your staff is “bad,” it’s that you haven’t set the expectations properly. also we you can take feedback about your staff behavior from customer using TMSpicy App .you can collect staff behavior through app from customer and according take necessary action to improve behavior.

                         

Bad Customer Service

This is an obvious reason for any restaurant closing. But I still think it is worth repeating. Customer service, along with good food, is integral to staying open. Therefore, don’t shy away from getting customer feedback by using TMSpicy App through this app you can collect feedback from customers . I’ve often heard that for every customer complaint you get, three more are left unsaid. If that is true, then there are a lot of unhappy dining patrons out there who don’t bother to say anything. And they don’t bother to return to a restaurant when they think they have bad service, either.

* Unclean or disorganized restaurant or small details overlooked – bathrooms not stocked, dirty windows, or soiled menus.

* Poor food quality – dishes take too long to prepare or delivery to table is slow.

Solution:

lets collect customers experience/feedback so that you can improve experience according. it is very important to know that what your customers want from your restaurant for that TechMainstay Software Pvt.Ltd.  App Development company has created Mobile TMSpicy App

 

Promotion is thee key success for  growing Business.

Digital information and the fast living simply advertising by word of mouth works weaker by every day. Unfortunately people don’t talk too much between each other anymore. Every day we are bombarded with information. Let your bomb have the big crash.

 

Solution:

  • Be sure to create a plan for your restaurant marketing, make a budget for your advertising and get to work which will bring success.. Make some creative ideas for restaurant promotion or pay to some marketing company to do this work for you.
  • TMSpicy Scratch and WIN App –customer will get discount next time by playing scratch and win Game on TMSpicy App  for more details call us.
  • It is very important to maintain exiting customers those who are visiting restaurants. in future we can give offers by sending sms to exiting customers through TMSpicy App call us for demo +919075172224 or mail us techmainstay@gmail.com

Not Customize Your Restaurant’s Offer to Your Guests

Of course it would be the best if you could cook what you love to cook and eat to your guests. But no no no. It ‘s not that simple. The restaurant menu should be adapted to the needs of your guests.

 

Solution:

Pay special attention to the food prices and align them with the costs of preparation and financial potential of your guests. If your guest rate your food as too expensive I’m sure that they you will never go back to your restaurant to have lunch or dinner. Let the price be adjusted to the quality of food and service that you offer.

 

Inconstant Quality of Food or Service

If your guests can rely on good food and good service, it is certainly a reason to return to your restaurant. If the quality is not constant chances of retaining regular guests are small. The competition is too strong to retain them.

Solution:

                           

You need to review reports of restaurant operation to keep everything under control by using TMSpicy App.Good recipes and ways of cooking that have already been accepted among the guests should not be changed. Guests coming back to restaurants where they know what they can expect to get for their money regarding food and customer service.

About TMSpicy App

TMSpicy app developed by TechMainstay Software Pvt. Ltd. is the Mobile Application Development Company in Pune,India http://www.techmainstay.com

10 Reasons Why Mobile Apps are Better Than Mobile Websites

 

 

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