If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
Smartphone usage has been on a tear as of late. Nearly three-quarters of Indians check their mobile phones at least once per hour, according to a Gallup survey. Indians now spend more time looking at their mobile phones than they do watching television.
This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.
1. Create a Direct Marketing Channel.
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
2. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
3. Be Where Your Customers Are
The most important people for your business are your customers. You can’t distance yourself from them. Most of your customers are avid smart phone users now. Mobile apps consume a major portion of their daily routines. Why not take advantage of this scenario?
4. Make Your Presence Felt
Your mobile app will keep reminding users about you. Even when they’re offline or using some other apps, they would regularly view your app icon in their app list. This would always keep you at the forefront of your customers’ mind.
5. Make Your Business Location Independent
With a comprehensive mobile app, your business would instantly become location independent and allow you, your employees, and your customers to stay in touch with things wherever you are.
6. Increase Customer Engagement
A staggering 83% of all smart phone users begin their day by looking at their smart phones and using different apps. The level of engagement mobile apps receive is several times higher than the normal websites. With an intelligently developed and designed mobile app you can take benefit of this opportunity.